Project: Restaurant Rebrand
Class: Advertising Design
Feasting Fox Restaurant & Pub located in St. Louis’ Dutchtown, became my business of choice to rebrand for a class assignment. From the European stucco and timber architecture with a slate roof to the rich German décor inside and authentic German cuisine, this restaurant gives guests the feel of being in the old country. However, I felt the establishment lacked satisfactory visual branding and set out to design a logo that would reflect the Old English aesthetic with a modern twist that would appeal to younger generations.
The Logo
The logo features an elegant fox with sharp points and whimsical curves that mimic classic Old English calligraphy, appearing from behind a banner that displays the restaurant’s name in bold, medieval-style lettering. The advertising elements feature a rustic flare that compliments the look and feel of the logo and lets viewers feel at home.
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The advertising elements feature a rustic flare that compliments the look and feel of the logo and lets viewers feel at home.
