Project: Country Brand Identity
Class: Corporate Identity
This identity package includes the logo, mobile travel application, and standards manual/branding guidelines.
Inspired by Brazil’s national flower, the Golden Trumpet Tree (Handroanthus Albus), the Hyacinth Macaw parrot native to Brazil, and the legendary rainforests the country is known for, the logo features a one-line illustration of a parrot inside a trumpet flower that forms the country’s name in a playful font, complementing the whimsical nature of the logo’s icon. A gradient from yellow to green and then to blue corresponds with the icon inspirations and the country’s flag.
The Brazil Travel App
With a simple and airy user interface, the Brazil Travel App serves as a tool for visitors to gain knowledge about the country from its history and native species to its immigration laws and national holidays. The app also features an interactive map that allows users to search for hotels, food, and current events within a desired area of interest.
Standards Manual
Created for both print and digital viewing, this manual breaks down everything you need to know about Brazil's identity and how to convey their message across multiple platforms.
